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247Sports · GPC_JonGrove

Sep 07
The Rant: If you’re the Big 12, why trust ESPN?
Summary
Pick/market: Kansas State blasted Nicholls 71-3 on Saturday, so there wasn't exactly much to rant about from the Wildcats' perspective.
Kansas State blasted Nicholls 71-3 on Saturday, so there wasn't exactly much to rant about from the Wildcats' perspective. The offense rolled, the defense dominated, and even special teams finally got in on the fun. The game was never remotely in doubt. But you all need something to complain about, so I'll provide it. Something that directly impacts the Big 12 and makes the conference's future uncertain. Just when the Houston-Oregon State game was getting really interesting, ESPN decided the Cougars and Beavers were no longer important enough to remain on its main network. Houston led Oregon State 26-20 with 9:15 remaining when Oregon State's A.J. Newberry scored a touchdown to make it a one-score game. The matchup had finally reached the moment every college football fan wants: a competitive fourth quarter with everything still to be decided. And that was when ESPN pulled the plug. Because of a 30-minute weather delay earlier in the third quarter, the game was running behind schedule. ESPN wanted the Texas-Texas State game to start on time, so it moved the conclusion of Houston-Oregon State to ESPNews and the ESPN App. Now, to be fair, ESPN is not exactly in the same position as ABC, CBS, FOX, or NBC. The four major broadcast networks have the ability to show different programming in specific areas of the country, just as they do with NFL games on Sunday afternoons. A viewer in one market can watch one game while another market receives something different. ESPN does not have that same kind of local-market flexibility with its national cable network. So yes, ESPN had a real scheduling problem. It could not simply show Houston-Oregon State in one part of the country and Texas-Texas State somewhere else on the same national channel. That context matters. It also does not make this decision any less disgraceful. There were other options. It could have planned better around the possibility of a weather-delayed game. It could have given Houston-Oregon State the respect it deserved instead of treating the finish like some pathetic little inconvenience standing in the way of Texas. Houston led by six. Oregon State had just scored. The game was alive. The outcome was still in question. And ESPN basically said, "Screw it. Texas is on." Houston eventually won 33-20, but the fans who had been watching the game on ESPN were suddenly told that the finish belonged somewhere else. Why? Because it's Texas. Let's not dance around this. ESPN moved the final minutes of a close, competitive game to make room for the opening kickoff of a blowout. That is an absolutely ridiculous decision. It's insulting to the people who were already watching Houston-Oregon State, insulting to the Big 12 and, frankly, insulting to the sport. And the fact that ESPN can hide behind a carefully worded corporate statement to the Houston Chronicle makes it even more infuriating. "ESPN regularly has to make programming decisions when games overlap due to weather impacts, pace of play, and more. With such a significant amount of time left on the game clock due to the earlier weather delay, the decision was made to shift Oregon State/Houston to ESPNEWS and the ESPN App so the 3:30 p.m. ET game could start on time on its assigned network." That quote is technically understandable and completely maddening at the same time. Yes, networks make programming decisions. Yes, weather affects schedules. Yes, ESPN does not have the same regionalized broadcast model that CBS, FOX, and NBC use for NFL games. We get it. But ESPN had a choice. It chose to protect the start of Texas-Texas State instead of showing the conclusion of Houston-Oregon State. It decided that the Big 12 game could be moved, that viewers could be inconvenienced, and that fans could go hunt down the rest of the game somewhere else. That is the reality. The corporate overlords did not move a meaningless game. They did not move a game that had already been decided. They moved a matchup in which Oregon State had just scored to pull within six points with less than 10 minutes remaining. And then ESPN told fans to find it on ESPNews or the ESPN App, as though magically putting the game somewhere else makes the decision acceptable. IT DOESN'T. Not everyone has ESPNews. Not everyone can immediately locate a game on a streaming app. Some fans may have had to search through their provider's channel guide. Others may have missed the final minutes entirely. Viewers should not have to chase down a game because ESPN decided a Big 12 matchup was less important than starting Texas on time. The network created the problem and then acted as if the app solved it. It didn't solve anything. Games run long. Weather delays happen. College football has always dealt with unpredictable schedules. ESPN is not some tiny local station trying to figure out how to fill airtime. It is one of the largest sports networks in the country. It has the resources, technology, and experience to handle a delayed game without punishing the audience that chose to watch it. This was not necessarily an impossible situation. It was a question of priorities. And ESPN showed exactly where its priorities are. Texas. The Big 12 has spent years trying to move forward after losing Texas and Oklahoma to the SEC. It added new members, developed new rivalries, and worked to build a league that could stand on its own. But ESPN's decision made it look like the conference is still living under the old power structure. Houston can be involved in a tight fourth quarter, but Texas still gets the main network. A Big 12 game can be delivering exactly what viewers want, but the conference gets shoved aside the second a bigger logo appears. How the hell is the Big 12 supposed to trust ESPN after that? Because this is bigger than Houston and Oregon State. This is bigger than one weather delay. This is about whether the Big 12 can actually believe it is being treated like a legitimate power conference. Luckily for Kansas State, the Wildcats will not have to worry about that this upcoming week. K-State will get the TNT broadcast with no other sporting event interfering that day. There will be no network tug-of-war, no Texas game waiting to take over the schedule, and no fear that the Wildcats will be shoved onto an alternate platform with the outcome still in doubt. For K-State fans, that's a relief. For the rest of the Big 12, Houston-Oregon State should be a giant warning sign. Frankly, it should piss off every person running this conference. Because what ESPN did was essentially tell the Big 12, "Shove it. You're nothing more than an appetizer while we wait for our beef." The conference should be furious. More importantly, it should be paying attention. Because even if ESPN's options were limited, its priorities were not. ESPN made its choice. It chose Texas. And if those priorities continue to put the Big 12 behind bigger brands, former members, and more familiar television properties, the league has every damn right to ask whether ESPN deserves its trust — or its business — going forward.

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Teams: Kansas State

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